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19 Jan 2024

Capital Appreciation in London Property: A Golden Opportunity for GCC Investors

Our latest development, Sterling Place, has been making waves in the real estate

 market, especially among GCC investors. According to research by JLL, average house 

prices in the area have witnessed a significant rise of 8.3% within a year, substantially 

outperforming Greater London's average increase of 3.6%.

Located in New Malden, southwest of the UK capital, Sterling Place has garnered attention 

due to its rising popularity and promising investment opportunities. The number of residents 

in New Malden is projected to surge by 2.4% between 2021 and 2026. This growth in demand 

is mirrored in the remarkable increase in average sales prices, which have soared by 8.3% in 

the past year.

The attention from GCC investors towards Sterling Place is driven by several factors. A key 

attraction is the potential of a home nestled in a verdant part of the capital, yet just a short 

train journey away from Central London or Surrey. The second lure is the educational prospects,

 as Southwest London is one of the most sought-after areas for parents. Lastly, the incredible

 investment opportunities that Sterling Place offers are hard to ignore, with very few investment 

vehicles delivering an 8.3% growth within 12 months.

Sterling Place will feature 456 new one-, two-, and three-bedroom apartments, replacing a 

former print works site. The apartments will be housed in seven staggered-height blocks 

ranging from seven to fourteen storeys. With prices starting at £385,000 for a 

one-bedroom home, the first phase will offer panoramic views over Southwest London and 

towards the city. 

The development has been designed with a strong focus on the environment. Landscaped 

gardens, play areas, tree and shrub planting will bring a 10% biodiversity net gain to the area. 

Additionally, each home will have an energy-efficient design, with an EPC rating of B or above.

Further adding value to this investment is the potential delivery of Crossrail 2. Research by 

JLL indicates that 76% of areas surrounding the planned Elizabeth Line stations outperformed 

the regional average in house prices in the decade leading up to its opening.

Sterling Place promises a perfect blend of town and country living. It has four bus routes and 

three railway stations within a 15-minute walk, and the District and Northern lines can be 

accessed from nearby Wimbledon and South Wimbledon tube stations. 

With iconic destinations like Richmond Park and Wimbledon Village within reach, Sterling Place 

offers much more than just a home. It is a lifestyle choice that blends work-life balance, green 

spaces, convenience, and investment opportunities, making it a compelling option for GCC 

investors looking for lucrative real estate prospects in London.




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